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| How to Start a Blog and Make Money from Blog ? |
| Tuesday, March 18, 2008 |
If you are new to the internet and wondering what an earth this blogging craze is all about, or if you already have your own website and you're wondering why everyone keeps advising you to start your own blog, read on. I'm going to explain to you what a blog is, why you need one, how to set it up, promote it and of course, make money from it.
Blog is short for "web log" and is similar to an online diary or journal. The craze of blogging began in the very late 1990s and has started to become more and more popular over the last couple of years. Almost everyone seems to have a blog these days, from CEOs of large companies to webmasters, from world travelers to teenagers. Even my Dad has his own blog now! A blog allows you to communicate informally with people via an online journal, but it's more personal and unstructured than a website and easier and cheaper to set up than a website.
If you have your own website, but haven't yet started a blog you can easily start one using a free service such as Blogger or WordPress. Try to post to your blog at least once or twice a week on topics related to your website. Blogging will help your search engine rankings and open up the communication channels between you and your visitors or customers, encouraging them to interact with you and give them a reason to return to your site in future.
There are many ways to make money from your blog, but here are a few ideas to get you started:
* Google Adsense - this is free to join and easy to set up. The ads will match the content of your blog and you will get paid every time a visitor clicks on an ad.
* Affiliate Programs - sign up for affiliate programs related to the topic of your blog and display links to related products on your blog. Clickbank, Trade Doubler and Commission Junction are good places to start, or do a Google search for "affiliate program" + the topic of your blog to find more affiliate programs. Whenever someone clicks through your affiliate link and buys a product, you will receive a commission. If you are knowledgeable about your topic you could also write product reviews to help increase your affiliate sales.
* Sell Advertising Space - if you have a popular blog you can charge people to advertise on your blog. This could be in the form of a text link, a banner or a graphic.
* Submitting your blog to blog directories - just search for "blog directories" in Google
* Asking other bloggers to exchange links with you - you put a link on your blog in exchange for a link from their blog.
* Writing an article related to the topic of your blog and posting it to article directories. Remember to include an author's resource box with a link to your blog.
* Pinging blog ping services every time you make a new post - pingomatic.com and pingoat.com are two sites you can use to do this.
* Participating in forums related to the topic of your blog. Put a link to your blog in your forum signature.
Finally, once you have your blog monetized and you have started promoting it don't forget to post regularly. The most important aspect of every successful blog is frequent posting, so be sure not to let the virtual dust gather over your blog |
posted by selamat datang di kota solo @ 12:02 AM   |
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| Sosial Networking Business Online Internet |
| Monday, March 17, 2008 |
 There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?
I've been watching social networking for some time now. In fact I'm a member of various social networking sites including MySpace and LinkedIn just to name two. I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years. I've been a member of various services for some time and the reach these sites have is incredible.
For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.
Imagine that - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them. Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities are there for Social Networking?
Well, let's look at MySpace.
MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million a month. MySpace is typical of where today's 18-30 year old goes to manage their digital life. It allows users to post photos of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things to do and lists a set of people they consider friends. It is on this "Friends List" where most of the opportunities lie.
All thirty million plus users of MySpace have a friend's page that lists people that person considers their friend. This is a list of people that they are interested in talking to and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your photos, read your blogs, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.
The ability to add friends to your page is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, "This generation is growing up without having ever watched programmed media." "They don't think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace."
You can see how this could grow.
Let's say you create a MySpace account to talk about your product or service. You blog about it and search for others that may share your interests. You then invite them to be your friend. When they become a friend you start your "soft sell" pitching your product to them. As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.
Don't think this will work?
Let me give you some examples. There are many bands who have gotten their start on MySpace. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.
Of course to use services like MySpace you need to have something this target market needs. If you don't then you probably shouldn't put too much effort into MySpace.
But that doesn't mean other social networking opportunities should be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your product or service fits here then by all means explore it further.
And there are others as well. Services such as Yahoo!s MyWeb, Flickr, del.icio.us and more.
So if you've ever wondered what other online opportunities could be out there, consider social networking. It could be the next great online marketing channel. |
| posted by selamat datang di kota solo @ 11:56 PM |
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